In 1993, the Ohio Department of Agriculture
unveiled OHIO PROUD to promote food and agricultural products.
This signature marketing program increases sales of items which
are processed in Ohio. Ohio supplies a wealth of agricultural
goods from meat and dairy products, snack foods and frozen entrees
to beverages and specialty gourmet items. An Ohio agriculture
is more than great food. From bedding plants and flower to timber,
wool products and pet foods -- Ohio has it all.
This retail-based, consumer awareness program
-- the first in the nation -- represents a major step forward
for consumers. The OHIO PROUD logo serves as a convenient guide
for shoppers who are looking for quality and goodness from Ohio's
farmers and food processors.
Domestic Market consumers demand high quality,
locally processed and grown products. OHIO PROUD, a marketing
program for licensed partners, increases consumer awareness of
food and agricultural products which are at least 50% processed
in Ohio. The nominal licensing fee is $100.00.
What Do You Get Being A Licensed OHIO PROUD
Partner . . . . This signature marketing program, managed by the
Ohio Department of Agriculture, increases sales of items which
are raised, grown or processed in Ohio!
A 1995 statewide survey showed that 75 percent
of Ohio consumers prefer to buy Ohio food and agricultural goods.
Since 1995 consumer awareness survey showed a 21 percent increase
in recognition of the OHIO PROUD logo over a two-year period since
introduction in 1993.
- Unique point-of-sale advertising materials
- Special promotions
- Media Events
- Reduced cost for attending Trade Shows
- Increase of consumer awareness of your
Call 1-800-IM-PROUD for more information about the OHIO PROUD marketing
program or complete the application and return to Ohio Department
of Agriculture to see if your Ohio products qualify.